Delighting Customers in B2B Sales – B2B Sales Essentials℠, B2BSE-12

Session Length: 4 hours | Target: All staff, all Levels | Prerequisites:none | Delivery: taught live or webinar

With today’s global economy and highly educated buyer, simply satisfying customers is not enough to keep them. They will only stay around until they find an equally satisfying source that is less expensive and/or more convenient with whom to do business. If you truly want to attract and grow long-term customers who serve as customer evangelists, you must go well beyond satisfy and all the way to delight your customers. This is a top priority module for every market- and client-interfacing member of your team.

• Topics in Delighting Customers in B2B Sales include:
  • The Critical Role of Trust in Building Lasting Customer Relationships
  • Delightful vs. Disappointing Service
  • How Customers View Us
  • Creating Persuasive Speech
  • Listening vs. Hearing
  • Empowering Customer Interfacing Staff
  • Managing Customer Expectations
  • Delighting Customers Regardless of the Circumstances