Trade Show Success – B2B Sales Essentials℠, B2BSE-20

Understanding & Preventing Sexual Harassment

Session Length: 3-4 hours | Target: All staff, all Levels | Prerequisites: none | Delivery: taught live or via webinar

Trade shows have long been a sales and marketing staple in the B2B world. As the costs of exhibiting in a trade show has escalated, many solution providers are questioning whether or not the return on a trade show investment is worth it. This practical module looks at the best practices associated with highly profitable trade shows and creates a blueprint for trade show success, whether as an exhibitor, presenter, or attender.

Topics in Trade Show Success include:

    • Why Trade Shows? The Business Case for Participation:
      • Your sales and marketing objectives as an exhibitor, presenter, or attender
      • How to correctly choose the right trade show or venue
        • A Best-Practices Trade Show Planning Guideline
          • The six phases of critical pre-show planning
          • The post-show follow-up phase
            • A Trade Show Marketing Plan Prior to, During, and Following a Trade Show
            • Trade Show Staffing Strategies
            • Your Trade Show McGuyver Kit
            • Market and Competitive Intelligence Gathering Strategies for Trade Shows
            • Working a Trade Show From Inside Your Booth, Outside Your Booth, or With No Booth at All:
              • Lead generation tactics
              • Booth attraction and lead capture
              • Working visitor traffic professionally and productively
              • Presenting as a SME (subject matter expert) to attract leads and elevate your brand
              • Trade show networking strategies and tactics
                • Trade Show Lead Follow-Up and Disposition
                • Conducting an Effective Trade Show Post Mortem

Latest Leadership Posts

Jan
07

The Only New Year’s Resolution You’ll Need in 2020 Continue Reading

Dec
03

Getting to the Heart of Motivation Continue Reading

Oct
22

How to Choose the RIGHT Sales Training & Development Program – Part 2 Continue Reading