Trade Show Success – B2B Sales Essentials℠, B2BSE-20

Understanding & Preventing Sexual Harassment

Session Length: 3-4 hours | Target: All staff, all Levels | Prerequisites: none | Delivery: taught live or via webinar

Trade shows have long been a sales and marketing staple in the B2B world. As the costs of exhibiting in a trade show has escalated, many solution providers are questioning whether or not the return on a trade show investment is worth it. This practical module looks at the best practices associated with highly profitable trade shows and creates a blueprint for trade show success, whether as an exhibitor, presenter, or attender.

Topics in Trade Show Success include:

    • Why Trade Shows? The Business Case for Participation:
      • Your sales and marketing objectives as an exhibitor, presenter, or attender
      • How to correctly choose the right trade show or venue
        • A Best-Practices Trade Show Planning Guideline
          • The six phases of critical pre-show planning
          • The post-show follow-up phase
            • A Trade Show Marketing Plan Prior to, During, and Following a Trade Show
            • Trade Show Staffing Strategies
            • Your Trade Show McGuyver Kit
            • Market and Competitive Intelligence Gathering Strategies for Trade Shows
            • Working a Trade Show From Inside Your Booth, Outside Your Booth, or With No Booth at All:
              • Lead generation tactics
              • Booth attraction and lead capture
              • Working visitor traffic professionally and productively
              • Presenting as a SME (subject matter expert) to attract leads and elevate your brand
              • Trade show networking strategies and tactics
                • Trade Show Lead Follow-Up and Disposition
                • Conducting an Effective Trade Show Post Mortem

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