Keyword Your Way to Becoming the Hunted
In January 1967 the Motown music hit machine debuted another catchy tune which charted near the top of Billboard’s Hot 100. Little did Smokey Robinson know that the song he wrote, The Hunter Gets Captured by the Game would accurately describe today’s keyword searches. Every week billions of people (hunters) use keywords to search for customers or providers, employers or candidates, and hungry people or places to eat (collectively, the game). The hunter winds up getting captured by the game!
I’m convinced that you can answer any question or find any information, solution, or person on the planet if you simply enter the right keywords. It may take you a few times adjusting your keywords, but in a few moments you have millions of hits returned to your mobile device. A few more clicks and you’re where you want to be.
Being the Hunted is Better Than Hunting
- If you’re a sales professional or solution provider, getting prospects and customers to contact you to solve their problems is better than you pounding the pavement or the phones seeking people who want what you have to sell.
- If you’re a rising professional seeking high quality network connections, it’s better to have high quality connections seek you looking to connect, than to contact and convince a potential connection to accept your networking invitation.
- If you’re a job seeker, it’s great to be wanted by several employers who contact you instead of making countless applications for positions of interest.
Why Keywords are Key
If you want to be hunted by employers, prospects, customers, and valuable people for your network, then you must have the right set of keywords associated with your online presence. The internet reinvented the buying, learning, and networking processes of the past century in less than a decade. We no longer spend an afternoon shopping store to store in search of something specific. When was the last time you visited the library to initiate research? And when did you last buy an industry directory to find a qualified professional? No, the first step in all these hunting expeditions is to look online first, using keywords to get to the products, information, and people you need…all in seconds.
That means that if you want to be the hunted, carefully choose the right set of keywords that draws the hunter to you. Embed each keyword multiple times in every one of your online profiles, because multiple appearances of the hunter’s keywords improve your chances of the hunter’s search finding you. Each online network has its own rules about which sections are keyword searchable and which are not, so investigate in order to attract hunters. Consider hashtagging your keywords, as explained in the 16 Rules of Hashtag Marketing and Hashtag Marketing.
Begin With Your End in Mind
One of the first tenets of effective planning is to begin with the end in mind. In what kind of searches do you want to be found? Who do you want to find you? Hunters ask themselves, “If I were looking for X (describe X specifically), what keywords would I use to find X?” Here’s how to apply this to your situation:
- Job seekers – embed keywords in your online résumés, blogs, and profiles associated with the job you want in order to attract employers, recruiters, and hiring managers seeking candidates using the keywords that describe you. Places to find the right keywords include the job postings and job descriptions of the roles you want, as well as the words employers use to describe the results of successful people who are in your target job roles.
- Sales professionals and solutions providers – embed keywords in blogs and profiles associated with the problems you and your solutions solve, along with the benefits they deliver. Understand the specific keywords buyers use to research the problems and need areas they have. Ask existing customers how they search for solution providers and the keywords they use.
- Seeking to build an effective network – select attractional keywords that describe your areas of expertise and interest, which will draw visitors to your profile. Look at the keywords used in the profiles of people you find most valuable in your existing networks.
Just Google best keyword tools and you’ll find a rich banquet of choices. As with all technology, today’s best tools may become tomorrow’s has beens, so periodically repeat the exercise. A few notable keyword tools include:
- Google Keyword Planner relies on the power of the Google brand to help you reach the right people with the right keywords and keeps you aware of keyword trends. For fee plans.
- Keyword Tool positions itself as a strong alternative to Google Keyword Planner, offering free and for-fee versions, as does The Hoth.
- Wordstream offers the first 30 free keyword searches so its worth checking out.
- Neil Patel provides you his reviews of the Top 10 Free Keyword Search Tools – well worth a look!
If you want to be found, you must choose the right set of keywords associated with why you want hunters to find you.
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