Case Studies
Why Every Professional & You Will Need to Master Video
The future of business video is now in your hands, and you’ll change the world because of it. On Monday March 25, 2019 the world changed. 3.02 million viewers watched as the Tonight Show with Jimmy Fallon made history …
Break Through Resistance With Storyselling in 2019
Regardless of age, market segment, country of residence, or personal background, everybody loves a good story. Here’s how top professionals use stories to persuade and sell. Everybody sells! Sales professionals sell solutions to customers. Leaders sell the mission …
The State of Sales Competence in 2019
Today’s selling professionals are becoming less and less well equipped to provide the solutions that buyers want. It isn’t because the sales professionals have fallen behind with good solutions, it’s because they haven’t kept up with the way today’s buyers …
Five Customer Service Lessons From a Most Hated Industry
Having spent more than two decades building telecommunications companies I’ve come to admire those organizations that excel in pleasing and retaining customers. Internet. Telephone. TV. WiFi. Wireless. FiberOptic. Ask most people about their experience with their telecommunications provider and they’ll …
Add Likeability to Your New Year’s Resolutions
Several top candidates compete for a promotion, each with their plusses and minuses. Why does the opportunity go to the person who seems more likeable and not to the most competent? We just completed the last round of interviews of …
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Highlighted Case Studies
Add Likeability to Your New Year’s Resolutions Full case study
Why Every Professional & You Will Need to Master Video Full case study
