Case Studies

Hire an Optimist and Make Your Team More Successful!

A new study shows why optimists do better over the course of their careers, make more money and are more likely to be promoted. How do you find them and hire them, and how do you become more optimistic yourself?

Become an Optimist & Have a Better Career

A new study shows why optimists do better over the course of their careers, make more money and are more likely to be promoted. Can optimism be learned? If so, how can someone become more optimistic?

The Art & Science of Storytelling in Sales

Regardless of age, market segment, country of residence, or personal background, everybody loves a good story. Here’s how top professionals use stories to persuade and sell. Everybody sells!  Sales professionals sell solutions to customers.  Leaders sell the mission to their …

In Search of Generous Leaders

More than ever, businesses, institutions, organizations, schools and families need generous leaders. “What is leadership?” There was silence in the room as the twenty or so directors and vice presidents considered our new boss Brian’s question.  “Author John Maxwell has …

How to Hire the RIGHT Salesperson – Part 1

Sales professionals are adept at making you like them. That makes selecting the right salesperson a very challenging hiring decision for employers, sales managers, and HR departments. Over the past 40 years I’ve interviewed thousands of salespeople and sales managers …

Convert Your Experiences Into Accomplishments and Skills

Since you were old enough to organize your friends to start a weekend business, you’ve been accumulating the experiences needed to land your ideal job. Sooner or later you will be involved in a job search where you’ll want to …

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Highlighted Case Studies

Why Every Professional & You Will Need to Master Video Full case study

Hire an Optimist and Make Your Team More Successful! Full case study

Testimonials

“I participated in the B2B Sales Essentials Course over the last year taught by company president Hank Boyer. His expertise in preparation, customer needs assessments along with his overall expertise of the various sales competencies will help my company forge new business opportunities during a challenging economic period. I would not hesitate to recommend B2B Sales Essentials to any organization which has a desire and is committed to being a world class / best in class in their business.”

Dean M.
Director of Sales, Massachusetts