Case Studies

The Difficult Conversations Every Leader Needs to Master – Part 1

A difficult conversation is any conversation in which there are strong differences of opinion between two people, and which has the potential to become emotional. In Part 1 of this article we’ll explore what makes a difficult conversation difficult. In …

Don’t Forget to Sell at Both the Business and Personal Levels

B2B buyers make their purchase decisions at two levels: a business level and a personal level. That’s why sales professionals need to sell at both levels. Everyone must sell to some degree or another regardless of their specific role. A …

New Year’s Resolution: Improving Your Skills – Part 2

You can become better at almost anything if you follow the simple plan laid out in Part 1. In Part 2 we’ll explore the final three steps to move from here to there. You can, in fact, improve your skills …

New Year’s Resolution: Improving Your Skills – Part 1

You can become better at almost anything if you follow this simple plan. In Part 1 we explore the first half of the journey from here to there. As you read this you may be working on a few New …

To Win the War for Talent, Create a Learning Culture

People who see their employer as invested in their learning and development are much more likely to stick around and contribute to the employer’s future.

The One Talent Every Great Leader Has Mastered – Part 2

Because having the right people on your team is the greatest determinant of success, the talent to recruit and develop talent is the rarest and greatest talent of all.

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Your New Career Strategy to Thrive in the Next Crisis Continue Reading

Highlighted Case Studies

How to Get Better at Anything – Part 2 Full case study

The Four Job Search Strategies of 2017 Full case study

Testimonials

“I participated in the B2B Sales Essentials Course over the last year taught by company president Hank Boyer. His expertise in preparation, customer needs assessments along with his overall expertise of the various sales competencies will help my company forge new business opportunities during a challenging economic period. I would not hesitate to recommend B2B Sales Essentials to any organization which has a desire and is committed to being a world class / best in class in their business.”

Dean M.
Director of Sales, Massachusetts