Case Studies
The Art & Science of Storytelling in Sales
Regardless of age, market segment, country of residence, or personal background, everybody loves a good story. Here’s how top professionals use stories to persuade and sell. Everybody sells! Sales professionals sell solutions to customers. Leaders sell the mission to their …
In Search of Generous Leaders
More than ever, businesses, institutions, organizations, schools and families need generous leaders. “What is leadership?” There was silence in the room as the twenty or so directors and vice presidents considered our new boss Brian’s question. “Author John Maxwell has …
How to Hire the RIGHT Salesperson – Part 1
Sales professionals are adept at making you like them. That makes selecting the right salesperson a very challenging hiring decision for employers, sales managers, and HR departments. Over the past 40 years I’ve interviewed thousands of salespeople and sales managers …
Convert Your Experiences Into Accomplishments and Skills
Since you were old enough to organize your friends to start a weekend business, you’ve been accumulating the experiences needed to land your ideal job. Sooner or later you will be involved in a job search where you’ll want to …
The Three Laws of Highly Engaged Organizations
Ever since the Gallup Organization started tracking workplace employee engagement in 2000, employers have taken a multitude of actions to better understand and correct the causes of low employee engagement. Twenty-one years after The Gallup Organization began tracking employee engagement …
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Highlighted Case Studies
The One Talent Every Effective Leader Has Mastered – Part 1 Full case study
Don’t Forget to Sell at Both the Business and Personal Levels Full case study
