Merchandising 101

Session Length: 4 Hours | Target:Retail Sales and Supervisory Personnel | Prerequisites: Retail Sales Skills I

Merchandising has been called the silent salesperson. Learn how to put this round-the-clock resource on your payroll! Customized to each client. Topics include:

• Why Retailers Spend Billions on Merchandising
• Ten Essential Elements of Merchandising
  • Emotion, Color, Elevation, Angles, Pricing & Signage, Simplicity, Neatness, Cleanliness, Creativity, and Visibility
  • In-store Applications of Each Element
• Seeing Your Store Through the Eyes of Your Customers
• Supporting Our Advertising Program
• Merchandising Tips and Ideas
• PowerPoint Visual Merchandising Slide Show