Social Selling – B2B Sales Essentials℠, B2BSE-13

Social Selling

Session Length: 14-18 hours* | Target: All staff, all Levels | Prerequisites: B2BSE 1-10 helpful but not required | Delivery: taught live or webinar

Successful B2B sales professionals manage their accounts and territories much like a top wealth manager manages a portfolio. They are continually working on plans to expand account relationships to build mutually profitable business. They correctly assess relative account value and adjust their time, efforts, and resources according to a combination of an account’s current volume plus its future potential.

Note: the content in this module is continuously updated to reflect current and emerging best practices in social selling.

*The length of this module varies by the inclusion of practice sessions within the module, as well as the inclusion or exclusion of topical content. Topics in Social Selling include:

    • Social Selling Stats & Trends – the entire selling process has changed
    • Networking Basics – doing the right things will pay off quickly
    • Your Personal, Professional Branding
      • What makes you a highly trusted brand?
      • Tools to monitor and raise your brand
        • Social Networking – unleash the power of the social network
        • Building Your Own LinkedIn Profile
          • 27 steps to create & maintain a complete, client facing-profile
          • How to score your own LinkedIn profile (and improve it)
          • Insider secrets that drive sales and make you a sought-out provider and trusted expert
            • Expanding Your LinkedIn Network
              • Strategies for growing your network with the right connections
              • Guidance on connecting with clients and competitors; settings; capitalizing on views; visibility
                • The Top 15 LinkedIn B2B Sales Strategies – deep dive in to what does and does not work
                  • Advanced research strategies and tools for companies, markets, prospects, competitors, and more
                  • Advanced strategies for connections, groups, visits, rich media, downloading, buyer personas, Premium membership, content publication and curation, 50+ sales trigger events, and more
                    • Your Social Selling Index Score and Personal Action Plan
                    • Additional Course Considerations for B2BSE-13:
                      • Seven different workshops integrated into this practical, hands-on session
                      • Requires online access during the session
                      • Optional assessment of LinkedIn profile available

Latest Leadership Posts


Two Skills that Define Exceptional Talent Developers Continue Reading


Use Referrals to Land Your Next Job AND Your Next Hire Continue Reading


Questions: The Art & Science of Selling Continue Reading